A Study of the Relational Between Different Demographic Variables and Marketing Mix 4Cs :A Case Study of Melaleuca Company

碩士 === 國立臺灣科技大學 === 企業管理系 === 100 === This study mainly explores the recognition analysis of potential members influenced by the marketing mix 4Cs of American Melaleuca company in terms of different demographic variables such as gender, age, marital status, personal monthly income, educational level...

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Bibliographic Details
Main Authors: Ching-fang Cheng, 鄭晴方
Other Authors: Tom M. Y. Lin
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/63274751812962176238