| Summary: | 碩士 === 國立臺灣科技大學 === 工業管理系 === 100 === Many researchers have submitted research results and opinions regarding climate change under today’s environment, and pointed out carbon emissions are among the key factors that contribute to environmental changes. Carbon reduction has been the top agenda for all countries involved, and our government has formulated response strategies to achieve environmental protection by calculating carbon emissions and developing the Carbon Footprint Verification System. Therefore, the current study uses the mundane objects committed to Green Mark as the subject of research.
According to statistics, Taiwanese have a habit of purchasing tea-associated beverages, ranging from 1 to 5 times per week. Hence the study chooses canned tea drinks as the topic and selects consumers who purchase canned tea drinks as the subject of research, so as to explore the acceptance among the public about Green Mark beverages and Carbon Footprint Verification System. 410 questionnaires in total were delivered to consumers across Taipei areas, and the results were categorized into 4 parts through data analysis as follows:
1.Regarding the awareness of Green Mark: The awareness will be influenced by gender, monthly salary and the extent to which one cares about environmental protection, among which, factors such as male, higher salary and a higher level of care lead to higher awareness.
2.Regarding the awareness of purchasing canned tea beverages: The age, educational background and monthly salary make no apparent impacts on this issue, yet female consumers are more concerned about the brand and the selective range of canned tea beverages.
3.Regarding the conception of green consumption: From the results it is incurred that age, educational background and monthly salary will make remarkable impacts on the notion. Consumers aged between 20 to 30 with a higher educational level and higher salary have stronger recognition with green consumption.
4.Regarding the action of green consumption: Gender and the extent to which one cares about the issue will influence this issue. Males and environmental protection campaigners will give support to Green Mark by taking actions of green consumption.
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