| Summary: | 碩士 === 國立臺灣藝術大學 === 視覺傳達設計學系碩士班 === 100 === With the world-wide trend of shifting from service-based economy to experience-based economy, the “personal experience” has become an important criterion of modern industry’s expectations. By the articulating the human interaction with objects, services, and activities, it is possible to produce positive experiences that are profoundly beneficial to corporate image and the consumer as well.
The prospect of active interaction and participation on client’s account necessitates the prominence of sensory experiences. With the advent of the information age and the dominance of its visual elements, a creative designer must call upon the virtues of alternative sensory experiences and use them to his or her advantage. Create unique designs that recall the forgotten senses from the dynamism of life.
According to Martin Lindstrom’s 2005 study on sensory experience and consumer behavior, Lindstrom states that the sense of touch only ranks second to sight as one of the the decisive factors in subject’s purchase assessment. This means the articulation on the sense of touch is a viable and potent design approach, as the external texture and the quality of material play a crucial part in the beholder’s first impressions.
This creative project has chosen paper as its primary medium due to its intimacy with virtually the entire sphere of human civilization. The works will be designed with a sensory-based approach, and be evaluated by the theories derived from research materials. This project aims to create works that (1).stimulate alternative senses apart from sight alone (2).relate to real-life scenarios. (3).offer the possibility of participation, and analyze the combination of the five senses in design. This will depend on the malleability of the material as the basis of creative process.
Themes：Texture, image
This project emphasizes on “texture-oriented creation” and “stimulation of five sensory experiences” as its two major focuses, expressing the vigor of life by the companionship with light. The project explores natural object and phenomenon that contains notion of time and uses them as inspirations, seven works have been created with this thought in mind, they are The Clouds, Rainbow, Pond, Moon, Trajectory of Wind, Bubbles, and Life. These works have been processed with a various techniques to express the malleability of paper, providing a different approach to observe and operate and become intimate to the beholder.
Since the creation of these works, the following key points have been listed for future references and suggestions.
1. Design from a sensory-based approach: aims to deliver emotionally potent information and resonate with the beholder through design.
2. Articulate medium with aims to stimulate: (1).sensory stimulation (2).shape and texture stimulation.
3. Provide interaction through the processing of paper
4. Rethink and promote innovative paper craft design
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