Motivation And Playability On Satisfaction And Use Behavior Effects Of Smartphone Mobile Games

• Main Authors: Tsai, Cheng Hsiu, 蔡政修
• Other Authors: Chiu, Chi-Ming
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/31867167856243295986

碩士 === 國立臺灣藝術大學 === 廣播電視學系碩士班 === 100 === The popularity of mobile internet and smartphones makes mobile games quickly grow and become the field of competition in game industry. Besides, smartphones make mobile games more diversified, in the future mobile games will become the second largest gaming platform. This study refers to the concept of "playability" from game-related research, and considers the motivation factors of the players involved in the game, and collects 345 valid samples through the online survey to explore these two factors’ impact on satisfaction and the use behavior of smartphone mobile games. The results show that the players of smartphone mobile games can be divided into "strong motivation", "curiosity and entertainment", and "killing time" motivation groups. The strong motivation group’s satisfaction of smartphone mobile games, length of playing , playing times of a week, and the evaluation of playability factor "game usability", "gameplay", "mobility" are higher than the curiosity and entertainment group’s and killing time group’s, and killing time group’s evaluation of "gameplay" is higher than the curiosity and entertainment group’s. In addition, all the players’ satisfaction of smartphone mobile games is affected by "game usability", "game mechanics", "gameplay", and "mobility", and "game mechanics" is the most important factor. Moreover, the satisfaction of different motivation group is affected by different playability factors. Finally, this study also makes suggestions for related industry and follow-up study.