Design and Evaluation of Business Model for Primary Care Clinic Chains in Taiwan

• Main Authors: Yu-Hsiao Chang, 張育驍
• Other Authors: 劉順仁
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/62235633243183698072

碩士 === 國立臺灣大學 === 會計與管理決策組 === 100 === In order to increase efficiency and bring down cost, the primary care industry has begun to adopt the business model of chain stores in recent years. The trend is especially evident in eye clinics, dental clinics, and aesthetic clinics due to the need of large capital, the emergence of more opportunities in the market of optional medical services, and the development of extensive linkage with peripheral complementary industries. However, the change to the model of chain stores in general practitioner clinics has also occurred gradually due to the following factor：(1).Patients can easily get medical information from Internet, which allows them to individually watch and monitor the medical process.(2).The medical process is more standardized in general practitioner clinics than in surgeon clinics.(3).The labor supply of general practitioners is more sufficient than that of sub-specialty doctors. In the past, academic researches about business model for primary care clinic chains have been rare.Since the average age of Taiwan’s population is getting older and the Second Generation National Health Insurance is going to be implemented, it would be meaningful to increase the operation efficiency of many community clinics widespread in Taiwan by chain store model. This paper is focused on the study of business model in primary care clinic chains.The Business Model Canvas will be used as an analytic framework. I will address how to improve competitiveness through the chain store model in the changing industry environment.