| Summary: | 碩士 === 國立臺灣大學 === 會計與管理決策組 === 100 === In August 2001, the users of China Mobile Communications were over 120 million that was more than the United States. China had become the focus of the world mobile industry and ranked as the world''s largest communications market. In the end of April 2012 China mobile users already exceeded 1.03 billion. Facing to this world largest and fastest growing market, how the related mobile vendors should insight into this huge business opportunities to collaborate with China''s three major carriers, and effectively operate and generate good profit, get position in the China telecom market, and lay a sustainable direction of strategic development that is an important topic for the related mobile industry.
In view of this, Chinese telecom operators had been analyzed by using R-SCP model to reveal the prospective of China mobile telecommunications industry, and to facilitate for related mobile telecom industry to plan a viable business opportunities.
In this study, under the auspices of the Government industry regulations, the industry market structure of the Chinese telecom operators, as well as the characteristics of corporate conduct in different market structure and market performance had been detail analyzed. The research results are mainly in the following aspects:
Overall on the mobile communications industry, Chinese government has been directly to shape the market structure through the laws and regulations, to promote the overall upgrade on its telecommunications industry, as well as to improve the comprehensive competitiveness on international development and corporate innovation.
China Mobile is still the dominant one who holds the TD system. Government policy had incentives and support on the TD to open up aspects of a leading position in the international market. Future investments focus will be on the mobile communication network and strengthen the transmission network the basis of resource reserves. Strategy will lead 2G customers driven by TD3G technology, and then greatly jump to the TD4G system onward. Business and market development will be focused on the mobile Internet.
China Unicom''s capital expenditure will be focused on 3G, broadband and information, infrastructure and transport network. Reversing its brand image will be expected by the development of high-quality, high-end customers. Business development focus will be on the growth of customers’ scale, product innovation and change.
China Telecom''s investment in the future will be focused on broadband, innovation and service, and overall expansion of business development towards to the high and low end products.
The degree of concentration of telecommunications shifted to commodity market development will be towards to 3G services, and then quickly moving towards 4G, and China Mobile can effectively migrate 2G to TD3G customers and smooth access to international markets worthy of sustained attention.
Boom forecast of China''s 2G mobile market will be sustained some time. By broadband technology driven, the concentration degree on the goods will be firmly to the direction of 3G and 4G business development. Current 3G product differentiation will be gradually narrowed, the price war between will be ongoing. Estimated after internet service market has been formed concrete and gradually, the market sharing of these three operators may be re-allocated. The policy of China Mobile is obviously to protect TD, although TD system gets the advantage to develop international markets, but if China Mobile can effectively migrate their 2G customers to TD3G, TD4G and successfully open the international market? It is worthy of paying attention to.
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