A Study of Multi-brand Strategy in An Enterprise Group -The Challenge for The Enterprise Second Generation
碩士 === 國立臺灣大學 === 國際企業管理組 === 100 === Due to several beneficial stimulations, such as Free Independent Travel (FIT) of Mainland tourists, the government actively involved in tourism industry in the centennial of Republic of China. Besides, it’s still a craze for investments in the domestic tourism h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39832956316747464801 |