The Impact of Organization Learning Capability, Service Quality and Corporate Image: A Study of National Taiwan University Hospital

• Main Authors: Ming-Tsan Lin, 林明燦
• Other Authors: 湯明哲
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/75148837400237299350

碩士 === 國立臺灣大學 === 國際企業管理組 === 100 === Nowadays, the business environment has become more volatile than before. Organizations have to better utilize organizational learning capabilities in order to respond the uncertainty in the environment. How to strengthen organizational learning capability is one of the most important issues facing every manager. In addition, we also identify service quality, working attitude and corporate image as determinants of corporate performance. The service quality represents the gap between customers’ expectations and the service rendered, we expect that there is a strong relationship between service quality and organization learning capability. Relatively little attention, however, has been paid to discuss such a relationship. Prior studies also have proved that a stronger corporate image will enhance a firm’s competitive position. And working attitude is also one of the most important indicators which can affect the working performance and organization behavior. Therefore, this study aims to clarify the relationships among organizational learning capability, working attitude, service quality and corporate image. Finally, our empirical research focuses on national Taiwan University Hospital employees through questionnaire survey. We expect our study results can have contributions to the field of health care management.