A Study on Inventory Consumption Behavior: An Application of Latent Hierarchical Bayes Model
碩士 === 國立臺灣大學 === 國際企業學研究所 === 100 === With the development of database marketing, firms owning customer transaction database are able to analyze customer purchasing behaviors that are helpful in the formulation of marketing strategy. Such purchasing behaviors as purchase quantity, inter-purch...
Main Authors: | Wei-Chieh Liu, 劉韋杰 |
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Other Authors: | Lichung Jen |
Format: | Others |
Language: | en_US |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/60644538296171108981 |
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