A Study on Inventory Consumption Behavior: An Application of Latent Hierarchical Bayes Model

碩士 === 國立臺灣大學 === 國際企業學研究所 === 100 === With the development of database marketing, firms owning customer transaction database are able to analyze customer purchasing behaviors that are helpful in the formulation of marketing strategy. Such purchasing behaviors as purchase quantity, inter-purch...

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Bibliographic Details
Main Authors: Wei-Chieh Liu, 劉韋杰
Other Authors: Lichung Jen
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/60644538296171108981