An Exploratory Study on the Analysis of Building Intercom Industry and the Incumbent Responses to IP-based Products

• Main Authors: Chien-Hung Chou, 周建宏
• Other Authors: 李吉仁
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/18392556412403110480

碩士 === 國立臺灣大學 === 國際企業學研究所 === 100 === Building intercom has been widely adopted by almost every household in Taiwan. Although this kind of product doesn’t have fashion design and astonished technology like iPhone, we still can’t live without it. However, the newly emerged IP-based home service platform has started to change the structure of building intercom industry. As a new generation of building intercom product, IP-based building intercom contains home automation, internet service, and intercom system, among others. Family use IP-based building intercom not only for communication purposes but also for controlling light, music, curtain, and even to set up different kinds of scenario to enjoy their life. And internet service provider can provide health care, traffic information…etc. via the IP-based building intercom. Overall, the IP-based building intercom seems re-energize the industry momentum. The purpose of the present study is to investigate the extent of industry change of the existing building intercom market and the tendency of responding to the new entry from the incumbents. As there are few research on the building intercom industry, we undertook qualitative research approach to this inquiry. We utilize secondary information from news and magazines of security industry and field interview to draw our inductive conclusions. Based on our research, we find that the differential responses of incumbents in the traditional building intercom industry are contingent upon the extent of their core businesses and technological capabilities. We conclude with the identification of entry and entry barriers as well as incumbent’s respond strategy. Is the IP-based building intercom an opportunity or crisis for the incumbents? Do the incumbents develop the IP-based building intercom at the risk of losing their dominant power or just focus on their core businesses? And how the entry break into the building intercom industry via their key resource and key technology?