From Product Placement to Branded Entertainment on the Internet: The Case of BMW Short Films
碩士 === 國立臺灣大學 === 國際企業學研究所 === 100 === The digital revolution and its effect on the communications landscape cannot be overstated. With media platforms multiplying; the internet moving ever closer to being our primary source of information, music and entertainment; and TV recording technology allowi...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78287730193727815779 |