The Context Effect of Dual Primes: The Influence of Positive Primes and Negative Primes On Product Judgment
碩士 === 國立臺灣大學 === 商學研究所 === 100 === Past literature has continuously attempted to corroborate the role and influence of contextual factors upon consumer judgment, and in response, the Dimensional Range Overlap Model (Chien et al. 2010) proposed that overlap between priming items and the target would...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18868661208292624435 |