The Incubation Platform of Social Calendar and Its Business Model

• Main Authors: Chia-Wen Teng, 鄧嘉文
• Other Authors: 游張松
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/45907667562199448570

碩士 === 國立臺灣大學 === 商學研究所 === 100 === Since the power of Facebook is realized, the social network effect becomes a role model and is widely used for business models in order to generate a strong cash flow. There is now a different way of being successful by the fast growth of members joining the social network and rapid acceptance of the social network in our society. However, it is not only the network platform but also the smart phone applications, called App, which have started to apply the power of the social network like Whatsapp. Whatsapp shows a different way of social networking by simply sending and receiving messages based upon the App network. It has successfully created a social network effect and has become the most profitable App in the world with the strategy of low pricing. In this thesis, a calendar based framework of social App is proposed to carry both status viewing of friends like Facebook and real time invitations like Whatsapp. The way of interaction is very different from Whatsapp, Viber or LINE. The status browsing method is also different from the Facebook. By differentiation and innovation, the social calendar App can create its own social network. Moreover, the thesis will tell more about how to develop the system and design the business model by using the incubation platform methodology. Finally, financial profits can be expected from the new created social network.