The Effect of Internet Auction on Consuming Behavior: A Research in a Clothing Auction Website

碩士 === 國立臺灣大學 === 商學組 === 100 === With the advanced development of internet technology, the trade method of internet auction has been popular with consumers. It is doubted that we can understand the behavior characteristics of online shopping by previewing previous studies of traditional shopping be...

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Bibliographic Details
Main Authors: Yi-Ping Rung, 榮怡平
Other Authors: Ruey-Shan Andy Guo, Ph.D.
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/55522454244873614239