| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 100 === In Taiwan, employees would get gifts in the major holiday from their company’s welfare committee, such as Dragon Boat Festival or Mid-Autumn Festival...etc. Those gifts were decided by the members of the committee. In order to offer employees more choices, welfare committee provides employees with different holiday gifts or various gift certificates such as Carrefour、Shin Kong Mitsukoshi instead in the recent years. However, it consumes a lot of efforts for comparing prices、making orders、packing and the delivery. ”e-Welfare Integration Service” was born for supporting corporate’s welfare committee to provide employees with less effort and greater choices.
PayEasy has started ”e-Welfare Integration Service” six years ago, which has cooperated with more than 300 enterprises since then. It has become the No1 e-Welfare Integration Service provider in market share and generates revenue up to 9 billion yearly. Nevertheless, the growing expansion of the Internet has dramatically changed e-commerce industry. More and more companies provide similar service. Therefore, findings of the competitive advantage of PayEasy will be the purpose of the research. Moreover, major considerations of making final decision to select the cooperative e-welfare integration service provider from the perspective of users will also be indentified in the study.
Given this, the study first analyzes the current practice of PayEasy e-welfare integration service. Second, the research strives to identify the reason of contract termination between PayEasy and uncooperative companies, then to design a questionnaire based on those reasons. Furthermore, the study interviews members of welfare committees who have used PayEasy e-welfare integration service to analyze the collected data to provide with conclusion and recommendation.
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