The First Mover in the Highly Dynamic Competition: A Case Study of Thailand Travel Agency SK Travel World Co., LTD.

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 100 === "Amazing Thailand” the slogan promoting country tourism industry achieves the accomplishment in global stage and successfully builds customer awareness of brand “Thailand”. Tourism is one of the significant industries that plays vital role for country reve...

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Bibliographic Details
Main Authors: Pimpitcha Kantawat, 蕭培珊
Other Authors: Chun-Yao Huang
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/58017557537499322595