A consumer behavior survey in Taiwanese sports industry and a business plan for running martial arts gym

• Main Authors: Ryosuke Ohmori, 大森亮介
• Other Authors: Chou Seng-cho
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/67043411329686959201

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 100 === I have been training various martial arts for twenty years. Martial arts has been my passion and training became part of my life. Surely it gave me life enriching experience. I have been looking for the way to share my life enriching experience with other people who are interested in martial arts. I took this opportunity to survey general publics’ and current martial arts trainees’ consciousness, motivation, & consumption behavior to analyze sports industry market and to build successful business strategy for running martial arts gym in Taiwan. This is a business plan based on two sets of questionnaires and several interviews of martial arts instructors who are running martial arts gym. Running martial arts school is not a new business. Therefore, by analyzing consumer behavior and competitors, I would like to run more effectively and excel competitors.