An Empirical Study of Ticket Pricing at Live Concerts
碩士 === 國立臺灣大學 === 企業管理碩士專班 === 100 === Traditionally, concert ticket sales and merchandise sales which are complementary to one other have been examined separately. The following paper conducts an empirical study to develop a model that links the relationship between a consumer’s merchandise prefere...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37008966915372745047 |