Correction for Negative Mood Bias in Product Judgment: Hedonic vs. Utilitarian based Product Attitude
碩士 === 國立臺灣大學 === 企業管理碩士專班 === 100 === The present study was designed to demonstrate how consumer judgment corrections could be affected in two different ways. First, when consumers are under negative mood condition and primed with utilitarian processing, the amount of correction of a target judgmen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91764575330984846018 |