A Study Of The Price Premium Commanded By Organic / Natural Shampoos

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 100 === The primary objective of our research was to determine whether there is a price premium in relation to organic / natural labeled shampoo. We also wanted to examine whether the organic / natural shampoo brands that command higher price in fact tend to comply wi...

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Bibliographic Details
Main Authors: Jessica Kuo, 郭彥君
Other Authors: Dr Edward Hsieh
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/38610587548326053345

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