Nip n Tuck Taiwan: Business Plan

• Main Authors: Claire Coulson, 柯萊蕊
• Other Authors: Carol Hsu
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/45153171839667551334

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 100 === The business plan looks at the medical tourism industry in both Taiwan and the rest of the world, focusing especially on the growing demand for cosmetic surgery. The plan assesses whether the growing demand for cosmetic surgery in the United Kingdom reflects a growing market for Taiwanese medical providers to target and respond to their cosmetic surgery needs. It analyses Taiwan as a destination and the nation’s ability respond to a potential demand and to compete with other nations in Asia as a medical tourism destination. It assesses the feasibility of launching a medical tourism agency to act as the interface and liaison between the United Kingdom target market and the medical providers in Taiwan, and the potential outcomes of such an investment.