Green consumer factors of consumers to purchase behavioral intentions-Green 3C products

碩士 === 國立臺東大學 === 資訊管理學系碩士班 === 100 === The green awareness of consumers affects their buying behavior will be chosen as the primary issue to be addressed while the consumers buying green 3C products. The main framework was based on the Technology Acceptance Model (TAM); by TAM theory development pr...

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Bibliographic Details
Main Authors: Yang,Chang-Ying, 楊長盈
Other Authors: Hsieh,Kun-Lin
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/2t2bbg