Cause and Consequence Factors of Cultural Product in Cultural and Creative Industry: A Case of Sky Lantern in Pengxi
碩士 === 國立臺北大學 === 國際企業研究所 === 100 === This research discusses the cause and consequence relationship among innovation: (innovation environment, innovation context and innovation essence), product attributes (product attractiveness and product identification), and cultural capital (cultural symbolic...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74140031068344340736 |