A Study For Users' Continuance Usage Intention Of Facebook

碩士 === 國立臺北大學 === 企業管理學系 === 100 === The aim of this research is to examine the relationship among the privacy concern, social support(emotional support, informational support), relationship quality(commitment, trust, satisfaction), and users’ continuance usage intention. This study uses a quest...

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Main Authors: Lin, Yuhsuan, 林妤軒
Other Authors: Chu, Kuanghui
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/10310455114347807571
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spelling ndltd-TW-100NTPU01210982015-10-13T21:01:54Z http://ndltd.ncl.edu.tw/handle/10310455114347807571 A Study For Users' Continuance Usage Intention Of Facebook 臉書使用者持續使用意圖之探討 Lin, Yuhsuan 林妤軒 碩士 國立臺北大學 企業管理學系 100 The aim of this research is to examine the relationship among the privacy concern, social support(emotional support, informational support), relationship quality(commitment, trust, satisfaction), and users’ continuance usage intention. This study uses a questionnaire and statistical analysis method. It employs the Structural Equation Modeling (SEM) method to analyze the influence of privacy concern, social support, relationship quality and users’ continuance usage intention. The result of the study were as follows: (1) Facebook users get emotional support significantly positively affect users’ continuance usage intention; (2) Facebook users get informational support significantly positively affect commitment, trust and satisfaction between users and the Web site; (3) Trust and satisfaction between users and the Web site significantly positively affect users’ continuance usage intention; (4) Privacy concern of Facebook users significantly positively affect the relationship between users' trust toward the Web site and users’ continuance usage intention; (5) Privacy concern of Facebook users significantly positively affect the relationship between users' satisfaction toward the Web site and users’ continuance usage intention; (6) Privacy concern of Facebook users significantly positively affect the relationship between informational support got from users and users’ continuance usage intention. Chu, Kuanghui 邱光輝 2012 學位論文 ; thesis 63 zh-TW
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language zh-TW
format Others
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description 碩士 === 國立臺北大學 === 企業管理學系 === 100 === The aim of this research is to examine the relationship among the privacy concern, social support(emotional support, informational support), relationship quality(commitment, trust, satisfaction), and users’ continuance usage intention. This study uses a questionnaire and statistical analysis method. It employs the Structural Equation Modeling (SEM) method to analyze the influence of privacy concern, social support, relationship quality and users’ continuance usage intention. The result of the study were as follows: (1) Facebook users get emotional support significantly positively affect users’ continuance usage intention; (2) Facebook users get informational support significantly positively affect commitment, trust and satisfaction between users and the Web site; (3) Trust and satisfaction between users and the Web site significantly positively affect users’ continuance usage intention; (4) Privacy concern of Facebook users significantly positively affect the relationship between users' trust toward the Web site and users’ continuance usage intention; (5) Privacy concern of Facebook users significantly positively affect the relationship between users' satisfaction toward the Web site and users’ continuance usage intention; (6) Privacy concern of Facebook users significantly positively affect the relationship between informational support got from users and users’ continuance usage intention.
author2 Chu, Kuanghui
author_facet Chu, Kuanghui
Lin, Yuhsuan
林妤軒
author Lin, Yuhsuan
林妤軒
spellingShingle Lin, Yuhsuan
林妤軒
A Study For Users' Continuance Usage Intention Of Facebook
author_sort Lin, Yuhsuan
title A Study For Users' Continuance Usage Intention Of Facebook
title_short A Study For Users' Continuance Usage Intention Of Facebook
title_full A Study For Users' Continuance Usage Intention Of Facebook
title_fullStr A Study For Users' Continuance Usage Intention Of Facebook
title_full_unstemmed A Study For Users' Continuance Usage Intention Of Facebook
title_sort study for users' continuance usage intention of facebook
publishDate 2012
url http://ndltd.ncl.edu.tw/handle/10310455114347807571
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