A Study For Users' Continuance Usage Intention Of Facebook
碩士 === 國立臺北大學 === 企業管理學系 === 100 === The aim of this research is to examine the relationship among the privacy concern, social support(emotional support, informational support), relationship quality(commitment, trust, satisfaction), and users’ continuance usage intention. This study uses a quest...
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ndltd-TW-100NTPU01210982015-10-13T21:01:54Z http://ndltd.ncl.edu.tw/handle/10310455114347807571 A Study For Users' Continuance Usage Intention Of Facebook 臉書使用者持續使用意圖之探討 Lin, Yuhsuan 林妤軒 碩士 國立臺北大學 企業管理學系 100 The aim of this research is to examine the relationship among the privacy concern, social support(emotional support, informational support), relationship quality(commitment, trust, satisfaction), and users’ continuance usage intention. This study uses a questionnaire and statistical analysis method. It employs the Structural Equation Modeling (SEM) method to analyze the influence of privacy concern, social support, relationship quality and users’ continuance usage intention. The result of the study were as follows: (1) Facebook users get emotional support significantly positively affect users’ continuance usage intention; (2) Facebook users get informational support significantly positively affect commitment, trust and satisfaction between users and the Web site; (3) Trust and satisfaction between users and the Web site significantly positively affect users’ continuance usage intention; (4) Privacy concern of Facebook users significantly positively affect the relationship between users' trust toward the Web site and users’ continuance usage intention; (5) Privacy concern of Facebook users significantly positively affect the relationship between users' satisfaction toward the Web site and users’ continuance usage intention; (6) Privacy concern of Facebook users significantly positively affect the relationship between informational support got from users and users’ continuance usage intention. Chu, Kuanghui 邱光輝 2012 學位論文 ; thesis 63 zh-TW |
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碩士 === 國立臺北大學 === 企業管理學系 === 100 === The aim of this research is to examine the relationship among the privacy concern, social support(emotional support, informational support), relationship quality(commitment, trust, satisfaction), and users’ continuance usage intention. This study uses a questionnaire and statistical analysis method. It employs the Structural Equation Modeling (SEM) method to analyze the influence of privacy concern, social support, relationship quality and users’ continuance usage intention.
The result of the study were as follows: (1) Facebook users get emotional support significantly positively affect users’ continuance usage intention; (2) Facebook users get informational support significantly positively affect commitment, trust and satisfaction between users and the Web site; (3) Trust and satisfaction between users and the Web site significantly positively affect users’ continuance usage intention; (4) Privacy concern of Facebook users significantly positively affect the relationship between users' trust toward the Web site and users’ continuance usage intention; (5) Privacy concern of Facebook users significantly positively affect the relationship between users' satisfaction toward the Web site and users’ continuance usage intention; (6) Privacy concern of Facebook users significantly positively affect the relationship between informational support got from users and users’ continuance usage intention.
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author2 |
Chu, Kuanghui |
author_facet |
Chu, Kuanghui Lin, Yuhsuan 林妤軒 |
author |
Lin, Yuhsuan 林妤軒 |
spellingShingle |
Lin, Yuhsuan 林妤軒 A Study For Users' Continuance Usage Intention Of Facebook |
author_sort |
Lin, Yuhsuan |
title |
A Study For Users' Continuance Usage Intention Of Facebook |
title_short |
A Study For Users' Continuance Usage Intention Of Facebook |
title_full |
A Study For Users' Continuance Usage Intention Of Facebook |
title_fullStr |
A Study For Users' Continuance Usage Intention Of Facebook |
title_full_unstemmed |
A Study For Users' Continuance Usage Intention Of Facebook |
title_sort |
study for users' continuance usage intention of facebook |
publishDate |
2012 |
url |
http://ndltd.ncl.edu.tw/handle/10310455114347807571 |
work_keys_str_mv |
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