The Influence Of Product Type And Promotion Type On Promotion Effect:Using Virtue Food And Vice Food As An Example
碩士 === 國立臺北大學 === 企業管理學系 === 100 === The type of food for the impact of health considerations has become an important shopping decision-making basis for domestic consumers. However, among the numerous marketing activities, what kind of them can make consumer to feel credible and adoptable. What kind...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2012
|
Online Access: | http://ndltd.ncl.edu.tw/handle/31662895336148685020 |