The Influence Of Product Type And Promotion Type On Promotion Effect:Using Virtue Food And Vice Food As An Example

碩士 === 國立臺北大學 === 企業管理學系 === 100 === The type of food for the impact of health considerations has become an important shopping decision-making basis for domestic consumers. However, among the numerous marketing activities, what kind of them can make consumer to feel credible and adoptable. What kind...

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Bibliographic Details
Main Authors: Jhan, Jiawen, 詹佳雯
Other Authors: 邱光輝
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/31662895336148685020