News Readers’ Reading Behavior in the Era of Digital Convergence – A Case of Online News Reading
碩士 === 國立臺北大學 === 企業管理學系 === 100 === The purpose of this study is focused on online news readers’ reading behavior in the era of digital convergence. This study is based on Rogers’(1995) diffusion of innovation theory, and refer to Rijsdijk & Hultink’ (2009) five amended perceived innovation att...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55031846790215535008 |