The Impact of Relationship Marketing on Customer Royalty : A Case of Entrusting Investment Client

碩士 === 國立臺北大學 === 企業管理學系 === 100 === The establishment of finance institutes is booming up in last decades. The workers of finances are no more nose-up counter receptionists but amicable smiling-face clerks. The finance industry has become finance-servicing industry. The workers must be professio...

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Bibliographic Details
Main Authors: CHEN, CHIEN-YING, 陳健穎
Other Authors: SHIEH, JIIN-TARNG
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/42715717854645993402

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