The analysis of corporate social responsibility Perceived by the society -A case study of Taiwan’s publicly listed companies

• Main Authors: Hsu, Shih-Peng, 許詩朋
• Other Authors: Shieh, Jiin-Tarng
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/84078412647042370115

碩士 === 國立臺北大學 === 企業管理學系 === 100 === 　　This research take the social populace and the enterprise as the object of study, discusses (1) social populace's individual difference regarding enterprise society responsibility cognition influential; (2) influence enterprise society responsibility exposition degree factor. Findings Hebei can provide the enterprise and the controlling organization carries on basis of the realization enterprise society responsibility strategy plan. 　　The findings showed that, in common social populace's individual difference, education level and occupation don't to social responsibility cognition existence remarkable difference, as for company whether has carries out the CSR policy, and not obviously affects regarding the social responsibility cognition. 　　But affects the enterprise society responsibility exposition degree factor, the findings demonstrated that, (1) enterprise total property and the earning scale are bigger, then the social responsibility exposition degree can be more; (2) Our country To be listed Enterprise society responsibility exposition degree are also more than on cabinet company; If (3) enterprise saves in the overseas release holds the certificate then the social responsibility exposition degree are many; (4) enterprise's company governs the situation to be better, then the enterprise society responsibility exposition degree are also more. 　　Therefore, if the government wants to succeed the impetus enterprise society responsibility policy, the most important task should be strengthens the enterprise society responsibility the guidance, observes truly besides the formulation correlation standard request enterprise, but also must penetrate each guidance way to strengthen the social populace to the enterprise society responsibility understanding. Simultaneously the government should encourage the enterprise to carry on the enterprise society responsibility information the exposition, reduces the common social populace and enterprise itself regarding the enterprise society responsibility cognition disparity, can cause enterprise society responsibility policy smooth carrying out.