The Study of the Influencing Factors Analysis on Consumers Willingness to Download the Game Software of the Smart Phone

• Main Authors: Lang-Yu Hsieh, 謝琅宇
• Other Authors: Jen-Chih Lin
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/84267351883221550113

碩士 === 國立臺北教育大學 === 數位科技設計學系(含玩具與遊戲設計碩士班) === 100 === With the development of smart phone in time, there are more and more people giving up using the taditional cell phone. this research will combine the theory of Technology Acceptance Model and Experiential Value, and apply them in designing the questionaire. In this research adapting the Association Rules to figure out the fifteen effects that will attract the consumers to download the mobil game. In this research found out that reasonable prices, and the first impression on the game style will influence the comsumers to download the game or not. In the last part of this paper also discover that the high positive value game, and popular game always attract people to keep downloading.