Relationship between Old Building Reuse and Consumer Intention-A Case Study of Dandy Hotel(Tianjin Branch)

• Main Authors: Mei-Chen Tseng, 曾美珍
• Other Authors: Chih-Kai Chen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/08061687223890985967

碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 100 === As the prosperity of business and international trading, many hotel business owners seek for survival in this disadvantaged situation. They started renovating the out-of-date, featureless, or out-of-attention hotels and put in new elements and new energy to prolong the life cycle of old buildings. Besides allowing the old buildings to be preserved in the city, it also brings fabulous color of local culture to the land. This research tries to discuss relevant documentations regarding reusing of old buildings, space recognition, and repurchase intention, to further understand the combining benefits of reusing buildings and hotel spaces. The Dandy hotel (Tianjin Branch) is the case study subject. In order to have rigorous results, the research adapts LISREL linear formula to analyze and verify. Through actual interviews and questionnaires, we understand the operation mode of the hotel and analyzes the influences of the guests’ repurchase intention after checking in. This will used to as references for future operations. The results of the research generalize the following. In the old building reusing and space recognition, the spiritual value has the highest influence on hotel guests; in the old building reusing and repurchase intention, the factors of recognition has the most influence; finally, in the space recognition and repurchase intention, it has positive results, in which the aesthetic influence is the most prominent. The suggestion given to this research to add in elements of design and art to the space operation of a hotel, is to focus on the features and the advantages of the old building, to let guests to feel the culture connotation of the hotel and the surroundings. Also, we suggest connecting the historical architecture and cultural sites around the hotel and design a leisure walk filled with art and human culture at the Zhongshan-Shuanglian block. Finally, regarding space operation, the hotel can corporate with new artists every 6 months. The public area and thematic rooms can be used as creative platforms; the works can also be placed at the hotel lobby to increase the visibility of the works. This can develop a micro art gallery full of fun of life and further explore a new market effect in the visual art market.