The Brand Personality and Self-congruity on Tourism Intention
碩士 === 國立臺北教育大學 === 社會與區域發展學系碩士班 === 100 === In recent years, Festival has become an important global tourism industry. It’s a part of the cultural calendar in most cities, and they fill important functions from social, cultural and economic perspectives (Burke,2004).The most of the cities are inc...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45262786221844012068 |