| Summary: | 碩士 === 國立臺灣海洋大學 === 水產養殖學系 === 100 === Nowadays, food safety of aquatic products is very important. In recent years, peoples pay more attentions on the food and the quality of food. The requirement of safety and the quality of the aquatic products gradually increases. Taiwan in many countries has been officially joined to the World Trade Organization (WTO) since January 1, 2002. Good Aquaculture Practice (GAP) was initiated by the Taiwan government in 2004 until 2006. In order to meet the requirements in international trends in future time, GAP was changed to Taiwan Good Aquaculture Practice (TGAP) in 2007. Besides, government aimed to fully implement the traceability system on aquatic products in 2015.
Although the traceability system has been promoted for many years, however this ‘traceability system’ is still at unbalance stage. Therefore, the objectives were to study the preferences, consciousness, and acceptance of consumers towards TGAP certified aquatic products and investigate the impacts of consumers when buying the TGAP certified aquatic products.
Data was collected from the customers at the hypermarket in Taipei, Carrefour hypermarket. There was about 1212 of valid questionnaire obtained. Results showed that the understanding of customers on the TGAP aquatic products was low. Besides, most of them are concerned about the origin of the aquatic products. For the question that TGAP aquatic products are safe to eat, there was 68.79 % of customers never consuming the TGAP aquatic products and 54.56 % of customers have not seen the verified label of the TGAP aquatic products. Results showed that consumers accepted the prices of the TGAP aquatic products increased in the range of 3-10% and the marketing place for the TGAP aquatic products are hypermarkets and stores. Besides, marketing strategy can be emphasized by the inspection, the credibility of institution and the excellent product quality.
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