A Study of Cognitive Styles, Creative Tendencies and Related Factors of Overseas Tourists

• Main Authors: HUANG,CHI-TING, 黃琪婷
• Other Authors: CHEN,LEE-CHOU
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/92819273644858272331

碩士 === 國立臺灣師範大學 === 創造力發展碩士在職專班 === 100 === This study discussed about the cognitive styles, creative tendencies and related factors of overseas tourists. The research was mainly dependent on the questionnaire survey. 452 questionnaires were issued, and 302 valid questionnaires were collected. Research data were analyzed by the methods of descriptive statistics analysis, ANOVA, Pearson product moment correlation, independent samples t test, and chi-square Test. The primary conclusions of this thesis were briefly listed as below. 1.The cognitive styles of different income have significant differences. The cognitive styles of different gender, age and levels of education have no significant differences. 2.The creative tendency of different gender and levels of education have significant differences. Different income and age have no significant differences on creative tendency. 3.The highest score on dimensions of creative tendency is confidence level. The lowest score is challenge level. 4.Different age and income have significant differences on travel pattern. Different gender and levels of education have no significant differences. 5.There is significant correlation between cognitive style and creative tendency. 6.The creative tendency score of group package traveler is lower than semi- independent traveler. There is no significant difference between different travel patterns. Eventually, suggestions for the tourist industry and future study were provided according to the determinations of this thesis.