| Summary: | 碩士 === 國立臺灣師範大學 === 表演藝術研究所 === 100 === The performing arts and cultural environment has entered a crucial transformation. Setting programs of public art were developed, National Culture and Arts Foundation was established, local art seasons and minor international performance activities flourished, national culture and art agencies founded. Followed with the promotion to “culture industrialization, industry culturalization” concept, the commercialized management in the industrialization progress to performing art, part of the culture, is an important topic.
Most of performing arts groups in Taiwan are facing financial difficulties, although the size but lack of the related concepts of corporate management, such as treating performances of a performing art group as a product. A performing arts group provides their product and also a good environment to enjoy it, therefore from the product research-design, shelves, and provides services to customer; the whole process has created a simple supply-demand value chain system of a corporate operation. An enterprise creates service quality, improves the service degree, thus creates customer satisfaction and corporate value, in the end the enterprise earns profit. However most of the performing arts groups in Taiwan are weak in financial structure and poor in turnover ability, and are commonly at the edge of deficit or even in the red. From the view of enterprise management, an enterprise must attach great importance to its profit pattern and management, so it can provide more services to its product and meanwhile let customers to buy more, pay reasonable or higher prices, and bring more customers through public praises. However, when an enterprise reached a certain maturity, the target will not be only stable profit but a rise of its value. To achieve the target an enterprise will have to adjust its operation pattern or become multi-direction operation.
“Taipei Artists Chorus” has set the “art industralized arts group, industry full of artistic breath” at its early stage of establishment in 1987. In the periods of corporate support and government counseling, it dedicated to not only the striving in the expertise in music, but also the strength in management, hoping to devote to culture creativity industry based on performing arts, and extend to businesses by the integration to performing arts. Through contacting and integrating the upper, middle, and lower reaches of performing arts industry, TAC will step into a business-nature business model from performing arts.
This study attempts to explore the operation of chorus groups from business operation perspective, and analyze and explore the feasibility of use of business model on performing arts, using “Taipei Artists Chorus” case, through internal and external analyses to find relative operation method, and then to conclude specific operation strategies. Hope the study to provide excellent business model for performing arts and bring performing arts to a new realm, to promote performing arts into part of the public life, and reach the target of “family full of artistic breath”, in then and “art industralized arts group”.
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