A Study of the types and styles of Public Service Advertising ─ 2009-2011 TV Ads an Example

• Main Author: 錢薇
• Other Authors: 劉立行
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/16218568683855535519

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 100 === In recent years the development of all aspects of fast food, clothing, housing, transportation and recreation aspects also lucrative, but gradually with the quality of life resulting social disorder, the chaos of the media, making people to perform good deeds, the desire and the power of social upwardgradually weak in society. Therefore, this research through the non-profit nature of public service ads, to re-awaken the love of the community, the establishment of the social image, and do public service ads to spread love.. This article the PSAs sample taken from 2009-2011 the PSAs Association, the Taiwan public information center, the John Tung Foundation, Genesis Foundation, the Fubon Cultural and Educational Foundation, the Formosa Cancer Foundation, NCF AIDS Fund Council, Foundation for Rare Disorders, TVBS caring for Taiwan Foundation, the child welfare League Foundation, the Taiwan Youth Rights and Welfare of promoting the Union as well as China Trust charitable Fund, through secondary data research method and text analysis, to explore the public nature of advertising type style Discussion. In recent years the government, corporate, non-profit organizations for the public good attention through newspapers and media channels to convey to the audience of people concerned about the problem and socially beneficial concept to solve many social problems. Patients experienced the majority of artists endorsements and the type of public service ads on 2009-2011, the style, sensibility and moral majority.