A Study of the Effects of Member’s Satisfaction and Word of Mouth on Using Behaviors in Cinema Information Virtual Community
碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 100 === Marketing is one of the most important parts of film industry, because the audiences would never know how a film is without any announce. In digital era, the movie distribution companies have to develop their, marketing strategies in new media to contact more p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43671164200571479689 |