| Summary: | 碩士 === 國立臺灣師範大學 === 餐旅管理與教育研究所 === 100 === B&;B memory plays an important role in lodging experience. In past, the researchers proved that experience quality affects overall satisfaction, and then affects the revisiting intention. There are few researches discussing the relationship among experience quality, overall satisfaction and B&;B memory. The objects of study are the consumers who had the lodging experience in B&;B in three years. The research discussed the relationships among four variables. There are two purposes of the study: (1) To demonstrate the mediating effects of overall satisfaction between experience quality and revisiting intention. (2) To demonstrate the mediating effects of B&;B memory between experience quality and revisiting intention. It developed the internet questionnaire by references, focus grop, and expert validity. The snowball sampling method was used to investgate the consumers who had lodging experience in B&;B. There were four hundred valid samples. The research used kinds of statistical analysis including item analysis, factor analysis, confirmatory analysis and structural equation modeling. The main findings of the study were as follows:
1.The experience quality influenced overall satisfaction of B&;B consumers. The overall satisfaction hadn't influence on revisiting intension. The overall satiosfaction is not the mediator between experience quality and revisiting intention.
2.The experience quality influenced B&;B memory of consumers, and then the revisiting intention was influenced by B&;B memory. The B&;B memory is the mediator between experience quality and revisiting intention.
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