A study of consumer behavior on basketball shoes-An application of means-end chain
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 100 === The purpose of this research is using Means-End Chain to understand sport involvement and consumer behavior in terms of basketball shoes purchasers in Taiwan, and further discusses their relationship. The Means-End Chain uses laddering to conduct the interv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14432997346277896629 |