A study of consumer behavior on basketball shoes-An application of means-end chain

碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 100 === The purpose of this research is using Means-End Chain to understand sport involvement and consumer behavior in terms of basketball shoes purchasers in Taiwan, and further discusses their relationship. The Means-End Chain uses laddering to conduct the interv...

Full description

Bibliographic Details
Main Authors: Wang, Sheng-Yu, 王勝裕
Other Authors: Chu, Wen-Tseng
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/14432997346277896629