Analysis of the Effect of Internal Marketing Virtual Community on Employees with Diamond Model

• Main Author: 陳明秀
• Other Authors: 余鑑
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/52129281153640754864

碩士 === 國立臺灣師範大學 === 科技應用與人力資源發展學系 === 100 === Founded in 1991, the A case company turned into a broad-based enterprise with annual revenue of NT$ 8 billion and more than 500 sets of production equipments. In 2008, for the purpose of understanding what employee are thinking about, chairman Hsu asked the human resourece department to build a internal marketing virtual community on internet to gather everyone’ s opions. In this study, we tried to use the diamond model to analysis the effect of internal marketing virtual community on employees. The conclusions as follows: 1.This internal marketing virtual community can facilitate the changes of the work flow and increase the interactions, feedbacks and communications between managers and employees. Besides, it also let everyone share their experiences more conveniently. 2.This internal marketing virtual community can let all emplyees express their opinions and emotions. At the same time, managers can also have the opportunities to understand and give some appropriate adjustments. 3.According to the response of the employees in this platform, A company can adjust the welfare system, administrative processes and hardware system. At the same time, it also can stimulate managers to reflect and understand the internal status. 4.The technical issues are not suitable for discussion in the public virtual community, and the A company has another platform for the discussion on technical problems. So we didn’t find any influence in the technical dimension in the research.