Critical Discourse Analysis on the Female Tennis Players in the Taiwanese Newspaper.

• Main Authors: Wu, Jen-Yu, 吳仁裕
• Other Authors: Lin, Tung-tai
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/98201298201789352135

碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 100 === Patriarchal hegemony has always been the dominant power in the society, which affects women in different ways and aspects. However, the sport is considered to be a male domain, women are seen as spectators instead of participants under the Patriarchal hegemony. As a matter of fact women incrementally participate in the sports events, and they earned the reputation and gain the attention from the society nowadays. The aim of this thesis is to uncover the Media represent woman through the power of patriarchal hegemony so as to articulate the deep social structure of society. Therefore this thesis adopted the approach of Critical Discourse Analysis, which analyze the text from micro to macro perspective, and was proposed by Norman Fairclough. This thesis analyzes from the representation of social events to the articulation of social structure in the news report of female athletes in order to uncover the representation of patriarchal hegemony on the media. The text of this research is the news report of female tennis play during four major tennis events in 2011 which including Australia open, French open, Wimbledon, and US open. The finding of this research is that women were framed by the stereotype of patriarchal hegemony. Even though different orders of discourses were competing in the media, the dominant power of order of discourse is still patriarchal hegemony. Under the current social structure, male is still invested with the power to dominate the society, and women have to be dominated by the male. Nevertheless, today few women are outperformed men in every field, but it still considered to be a small proportion in the society, and it cannot affect the whole structure, the male dominated structure, of the society. This thesis hope that the sports relevant media will start to notice the Patriarchal hegemony in the reporting of female athletes, and to focus on the sports itself rather than the body attraction, family, romance, and some trivial stuff of female players.