An Application of the Framing Effect of Prospect Theory to School Organization Change

碩士 === 國立臺南大學 === 教育經營與管理研究所碩士班 === 100 === The risk always makes people feel disturbed and fear, it is also one of the things people reluctant to face, however, in some case, people will pursue risks in order to achieve their requirement, according to prospect theory, when human beings face a choos...

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Main Authors: Guo-jyun Peng, 彭國鈞
Other Authors: Shueh-chin Ting
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/21259218274859763555
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spelling ndltd-TW-100NTNT55760162015-10-13T21:07:50Z http://ndltd.ncl.edu.tw/handle/21259218274859763555 An Application of the Framing Effect of Prospect Theory to School Organization Change 展望理論框架效應運用在學校組織變革 Guo-jyun Peng 彭國鈞 碩士 國立臺南大學 教育經營與管理研究所碩士班 100 The risk always makes people feel disturbed and fear, it is also one of the things people reluctant to face, however, in some case, people will pursue risks in order to achieve their requirement, according to prospect theory, when human beings face a choose of risk, they will refer the message which they owned and use it weigh their gains and losses to decide whether they take the risk or not in the end. On the other hand, government work hard to do educational reformation in recent years, but the educational reformation encounter resistance because of teacher’s mentality of exclude-reformation. Therefore, this study apply the concept of framing effect of prospect theory to school organization change province then operate the experimental design manipulative positive and negative message frame to understand whether teachers will bring different risk attitudes and desire of reformation. This study has three thematic researches, each thematic research is divided into a positive message experiment and a negative experiment, there thematic researches totally have six experiments and teachers are randomly assigned to different experimental station, and then use SPSS18.0 software to test the validity and analyze the experimental results. Through the above statistical analysis, main findings of the study are as follows: 1. Most of teachers who receive positive message refuse the risk and cause them reject to engaged in school organization change. 2. Most of teachers who receive negative message pursue the risk and cause them engaged in school organization change. Finally, according to the research results, the study proposes conclusion, suggestions for practical and further research. Shueh-chin Ting 丁學勤 2012 學位論文 ; thesis 137 zh-TW
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language zh-TW
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description 碩士 === 國立臺南大學 === 教育經營與管理研究所碩士班 === 100 === The risk always makes people feel disturbed and fear, it is also one of the things people reluctant to face, however, in some case, people will pursue risks in order to achieve their requirement, according to prospect theory, when human beings face a choose of risk, they will refer the message which they owned and use it weigh their gains and losses to decide whether they take the risk or not in the end. On the other hand, government work hard to do educational reformation in recent years, but the educational reformation encounter resistance because of teacher’s mentality of exclude-reformation. Therefore, this study apply the concept of framing effect of prospect theory to school organization change province then operate the experimental design manipulative positive and negative message frame to understand whether teachers will bring different risk attitudes and desire of reformation. This study has three thematic researches, each thematic research is divided into a positive message experiment and a negative experiment, there thematic researches totally have six experiments and teachers are randomly assigned to different experimental station, and then use SPSS18.0 software to test the validity and analyze the experimental results. Through the above statistical analysis, main findings of the study are as follows: 1. Most of teachers who receive positive message refuse the risk and cause them reject to engaged in school organization change. 2. Most of teachers who receive negative message pursue the risk and cause them engaged in school organization change. Finally, according to the research results, the study proposes conclusion, suggestions for practical and further research.
author2 Shueh-chin Ting
author_facet Shueh-chin Ting
Guo-jyun Peng
彭國鈞
author Guo-jyun Peng
彭國鈞
spellingShingle Guo-jyun Peng
彭國鈞
An Application of the Framing Effect of Prospect Theory to School Organization Change
author_sort Guo-jyun Peng
title An Application of the Framing Effect of Prospect Theory to School Organization Change
title_short An Application of the Framing Effect of Prospect Theory to School Organization Change
title_full An Application of the Framing Effect of Prospect Theory to School Organization Change
title_fullStr An Application of the Framing Effect of Prospect Theory to School Organization Change
title_full_unstemmed An Application of the Framing Effect of Prospect Theory to School Organization Change
title_sort application of the framing effect of prospect theory to school organization change
publishDate 2012
url http://ndltd.ncl.edu.tw/handle/21259218274859763555
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