| Summary: | 碩士 === 國立臺南大學 === 教育經營與管理研究所碩士班 === 100 === The risk always makes people feel disturbed and fear, it is also one of the things people reluctant to face, however, in some case, people will pursue risks in order to achieve their requirement, according to prospect theory, when human beings face a choose of risk, they will refer the message which they owned and use it weigh their gains and losses to decide whether they take the risk or not in the end. On the other hand, government work hard to do educational reformation in recent years, but the educational reformation encounter resistance because of teacher’s mentality of exclude-reformation.
Therefore, this study apply the concept of framing effect of prospect theory to school organization change province then operate the experimental design manipulative positive and negative message frame to understand whether teachers will bring different risk attitudes and desire of reformation.
This study has three thematic researches, each thematic research is divided into a positive message experiment and a negative experiment, there thematic researches totally have six experiments and teachers are randomly assigned to different experimental station, and then use SPSS18.0 software to test the validity and analyze the experimental results.
Through the above statistical analysis, main findings of the study are as follows:
1. Most of teachers who receive positive message refuse the risk and cause them reject to engaged in school organization change.
2. Most of teachers who receive negative message pursue the risk and cause them engaged in school organization change.
Finally, according to the research results, the study proposes conclusion, suggestions for
practical and further research.
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