| Summary: | 碩士 === 國立臺南大學 === 科技管理碩士班 === 100 === Oil prices are continually rising, the global ‘Go-Green’ trends created by environmental
protection, and energy-conservation movements have been very constant in recent years,
increasing the number of business opportunities for the renewable energy industry.
Solar power provides the safe, clean, and renewable power for the conversion of
sunlight into electricity. However, the major reductions in subsidy levels are occurring
across the major European PV markets in 2011. As European markets account for 80%
of global demand, this will have a decisive effect on supply and demand in the global
PV industry.
In the global Photovoltaic industry, Taiwan is one of the most competitive industries in
the global market. It is worth examining the competitive advantages in Taiwan’s PV
industry by analyzing the company "Motech", since it has become the sixth largest solar
cell manufacturer of the world in 2011. By analyzing "Motech" we can identify the
relationship of company''s competitive advantages, process innovation and production
model to find the success factors and future challenge.
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