The Origin of Mobilization Capability In Nonprofit Institutions: A Case Study of Tzu Chi

• Main Authors: CHU, HSIAOCHIEH, 朱曉潔
• Other Authors: Wang, Jyun-Cheng
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/51520475115311006372

碩士 === 國立清華大學 === 服務科學研究所 === 100 === This paper examines the factors determining the closeness of the network in a nonprofit organization. Using Tzu Chi as a case study, we examine how nonprofit mobilize volunteers and strengthen their networks. In recent years, nonprofit organizations are gaining sophistication. The ability to motivate and mobilize a large number of people in a cohesive manner is incredible considering nonprofits do not pay their volunteers. As a result, for profit organizations sometimes look to nonprofits as a source of inspiration in how to build team cohesion and strong community within the organization. The concept of mobilization is especially useful for enterprises as companies seek to enhance their staff’s motivation and participation. Nonprofits are driven mainly by a central idea while for-profit companies must take revenue and profits into considerations. This study focuses on understanding nonprofits‘ ability to mobilize, how organizations build tight networks, and the factors that influence the mobilization capacity of nonprofits. This study uses Tzu Chi as a case study and gathers participant observation and in-depth interviews. These qualitative data depicts how Tzu Chi mobilizes volunteers in activities, Tzu Chi’s volunteer network, and how the volunteers communicate with each other. The observation and interviews found that Tzu Chi main goals are to serve the public, save the society. Volunteers are given the opportunity to get involved and believe they can change the world for the better. Tzu Chi effective mobilization of volunteers stems from the effective organizational structure which facilitates information transfer and innovation. Tzu Chi’s management culture and organizational culture has a profound impact on the volunteers, and the closeness of volunteers network allows the organization to continuously expand.