Enterprise Business Strategy of High-efficiency Quartz Components – Employ UNISON Decision Framework for TXC as Example

• Main Author: 邱智宏
• Other Authors: 簡禎富
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/65748018346745925508

碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 100 === In recent years, the Government is actively promoting the National Research Program for Intelligent Electronics.The quartz compoment is one of positively essential parts among the key components of key industries, quartz components industry is capital and technology intensive industries, long-time monopoly in the hands of the Japanese manufacturers in recent years, TXC under the guidance of the business strategy, and continuously grow and prosper, not only break the monopoly of the Japanese companies also became the only Taiwan-based enterprises among the top five ranking in the world quartz industry. More in recent years, won the National Quality Award and the Industrial Technology Innovation Award. This research take the UNISON Decision Framework as the foundation, combined with the expert opinion of the management staff, to deconstruct the enterprise management elements of the high-efficiency quartz components company TXC. This article not only discusses the fundamental goal of the weight to make good use of tax incentives, strengthening for the core competencies, the implementation of research and innovation, cultivating customer relationships four strategies and extended to the 15 policy properties and complete outline of the strategic blueprint for their weights relationship. According to the conclusions of this paper to overthrow the [contained in the Nikkei Electronics 2008.10.20] cover story TXC but threaten Japanese quartz component manufacturers that rely on tax incentives. Result of this paper can not only set up around the branch or manufacturing company, as the highest decision-making guiding principles, the analysis model of the UNISON Decision Framework in the follow-up operation of the company encountered the problem of discussing without deciding can also follow this logic framework for analysis of, will have to be very useful for decision-making traps to avoid. In addition, this study architecture can help Taiwan's electronics industry belong to the same key components to be useful.