Products Portfolio Management of High Tech Branded Supplier

• Main Authors: Wang, Chien Chi, 王建基
• Other Authors: Lin, James T.
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/55018318197936491803

碩士 === 國立清華大學 === 工業工程與工程管理學系碩士在職專班 === 100 === Product portfolio management is vital to a company. The goal of portfolio management is: 1. Max. value 2. Resource balance 3. Strategy fit 4. Choose right number of projects. It could secure project core team utilize right resource efficiently during product development stage, time to market, and achieve planned revenue. In this study, we compare two major product portfolio management approachs: Stage-Gate and PACE(Product And Cycle-time in theoretically, and also analysis Company P and Company L in practically, thus, conclude four recommendations for Company L which is, ranking projects priority based on financial analysis, utilize Expected Commercial Value in financial wise, PACE resource balance tool, and two bubble diagrams to review and enhance company resource and strategy arrangement (Risk Reward Bubble Diagram、3M Risk Reward Bubble Diagram。At the end, by implementation with recommendation, we found Company L has significant improvement on clearly project ranking，secure planned cash flow and strategy fit. Key words: New products portfolio management; New products development; Project development; Max. value