| Summary: | 碩士 === 國立臺中教育大學 === 事業經營碩士學位學程 === 100 === A procedure aimed at exploring the relationships among internal marketing, perception of school social responsibility and organizational citizenship behavior for junior high school teachers in Taichung City, and exam whether it's able to encourage their organizational citizenship behavior to implement internal marketing and take social responsibility.
Questionnaires survey and scholars’ scale were conducted in this study. Junior high school’s teachers in Taichung City were selected as the research subjects. 245 valid questionnaires were collected. The investigating data was tested with SPSS software.
The empirical result shows that：
1. The cognition from the junior high school teachers in Taichung City about internal marketing, perception of school social responsibility and organizational citizenship behavior were above average.
2. A positive correlation was found among internal marketing, perception of school social responsibility and organizational citizenship behavior.
3. Internal marketing and perception of school social responsibility can positively predict organizational citizenship behavior.
4. Internal marketing can positively predict perception of school social responsibility.
According to the research conclusion, the researcher proposed some concrete suggestions to educational administration agencies, school and future researchers.
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