Summary: | 碩士 === 國立臺中教育大學 === 事業經營碩士學位學程 === 100 === Innovation is often viewed as a key factor of success in the new venture; however, we know relatively little about the role of individual entrepreneurs in encouraging its occurrence at present. This study explores the relationship among entrepreneurs’ antecedents (positive affect and prior knowledge), opportunity recognition ability (creativity and alertness), and Organizational Innovation. This study employs a questionnaire survey method to collect data. We send 802 questionnaires to entrepreneurs of the firm of incubation center in Taiwan. A total of 122 effective surveys were collected (15.22% response rate). Moreover, this study tests hypotheses by hierarchical regression analysis. The empirical results of this study are as follows. First, entrepreneurs’ positive affect has a significantly positive effect on their creativity. Second, entrepreneurs’ prior knowledge has a significantly positive effect on their creativity, but this result gets conditional support. Third, entrepreneurs’ positive affect has a significantly positive effect on their alertness. Fourth, entrepreneurs’ prior knowledge has a significantly positive effect on their alertness. Finally, entrepreneurs’ creativity and alertness have significantly positive effects on organizational innovation, but the results get conditional support. This study will be contributed to clarify the potential role of positive affect in entrepreneurship, and bridge the gap between individual-level variables and organizational-level variables from cognitive perspective in the theory. And practical implications for entrepreneurs, government, and field of entrepreneurship are suggested to provide.
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